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Your website should grow a beard.
Your website is lacking some essential signs of virility and maturity. That’s right, your website needs a beard. Why? Aside from the clear trendy nature of beards and the undeniable appeal of such...
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The Power of Documentation
I have come recently to believe that the difference between businesses that last and those that don’t is this: Documentation. I know, I know, I’m being overly simplistic, but hear me out. I am writing...
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Paid, Owned, Earned, Leased In Digital Marketing
A common lens for viewing the different types of digital marketing properties and assets is the P/O/E or Paid, Owned, and Earned differentiation. In this post I want to propose that though this model...
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How often should I update my website?
Find yourself asking ‘How often should I update my website?’ Well, I’m here to help. The answer: Constantly. There you go, thanks for reading! Just kidding, let’s dig deeper into four reasons to...
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(You Need Some) Strong Password Tips
Bor-ing. That’s what a blog post about password strength is, just plain boring. But please pay attention because you might be making some serious mistakes in your passwords and I’ll be getting your...
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Measuring Brand Awareness
Much of digital marketing comes down to a motivation of being seen or fund on the internet. You want the name of your company to be the first that comes to mind when a potential customer discovers a...
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3 Questions to Define Your Service Business
Any branding project begins with tasks of defining who and what a business is about. This can be the hardest task for a business owner since the business is the sum total of their personality, skills,...
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Hashtags As Marketing Channels – A #Bookstagram Study
I was recently exposed to a great case study in the world of social media marketing and hashtag marketing in particular. Hashtags so often seem forced and useless in the posts of those trying to...
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5 Ways to Know You Need Custom WordPress Development
WordPress is quite the Swiss Army Knife of website tools. With all of the available plugins, themes, hosting plans, and developers out there, more and more people are turning to the platform for their...
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3 Ways All Businesses Can Get Started With E-Commerce
The world of e-commerce is the modern sales world allowing consumers to make decisions online in their own time. Many businesses assume e-commerce isn’t for them because they have always had an inside...
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How can I make WordPress load faster? WPEngine Feature
Yes, this is totally an advertisement, but only because it’s been a major issue for my clients with higher demands on their WordPress websites. So often, we build a brand spankin’ new WordPress website...
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How to Name a New Business
What’s in a name? A first impression, a statement of values, and inspiring vision, a description of what to expect from your business—these are all possible results of a name as well as starting points...
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Can I run WordPress on Digital Ocean?
If you have been stuck on shared hosting for a while and your WordPress website performance has suffered due to inconsistent server response times, it is likely that a move to a dedicated server or VPS...
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Where can I find pictures for my website?
This is an update to a previous article, “Sourcing Images for Blog Posts Without Breaking the Law.” I often answer this question in the midst of web projects and have some new items to add to the list,...
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3 Ways for Small Businesses to Get Found Online
It’s tough being a small fish in a big pond. Getting found online as a small business can be an out-sized task, but there are ways to leverage your strengths as a local small business and get found...
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How do I know if my website is mobile friendly?
With so many articles, tweets, and advertisements claiming to help you reach mobile users, it has become more important than ever to know if your website is mobile friendly. But that can mean a lot of...
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How do I use keywords in my website?
When search engines first ruled the internet, everyone was crazy about ‘keywords’. Keywords, or ‘meta keywords’ were a string of topics or phrases that you wanted people to find your web page for. Soon...
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4 Easy Tips for Mailchimp Automation
Mailchimp is an amazing tool for email marketing that puts enterprise class functions in the hands of small business owners. The trick, as with most marketing tools, is knowing how to leverage the...
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Infographic: Social Media Tips
I wanted to share with you a great infographic with social media tips to get your started on multiple platforms. Most usefully, it covers social media image sizes in this handy cheat sheet. Be sure to...
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4 Elements of Social Media Marketing
Social Media Marketing is all the rage, but not everyone is approaching the task in the same manner. Some seek to build a brand reputation through engaging content, and others are focused on making a...
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